Beat the Micro Bead campaign brings worldwide cosmetics industry to its knees

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Coastal & MarinE-News

Source: Plastic Soup Foundation

Amsterdam, 7 May, 2013 – Unilever led the way at the end of 2012 by eliminating micro beads from its personal care products and now Colgate-Palmolive, Beiersdorf and L’Oreal are following suit. The announcement was made during the RTL News Programme of 6 May.

From the shower drain to the sea

Scientists are increasingly worried about these microscopic pieces of plastic. The plastic particles flow down the shower drain to water treatment plants via the sewer. As they are so small, they pass through the treatment plants and end up in the sea. That is precisely where they do not belong, according to the 25 NGOs that have joined the Beat The Bead campaign, started by the PSF and the North Sea Foundation.

Maria Westerbos of the Plastic Soup Foundation: “This is incredibly encouraging, although we are disappointed neither Beiersdorf nor L’Oreal have provided a phase…

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